Softvision EVP Snjezana Cvoro-Begovic: “Leadership Becomes Art…”

Cognizant Softvision Featured in Thrive Global

May 3, 2019 – Softvision’s EVP, Snjezana Cvoro-Begovic, was recently interviewed and featured in Thrive Global. Snjezana, who has over 25 years of experience in the technology and entertainment industries, is passionate about sharing her knowledge with the digital community.

In the article, Snjezana reveals why she began her career in the IT field and shares interesting stories from her career, including mistakes made early on and how she learned from them. She also gives advice to female leaders and gives five leadership lessons from her years of experience.

Read on for some excerpts from the interview.

What do you think makes your company stand out? Can you share a story?

Without a doubt it’s our methodology and organizational model. Our value proposition is based on innovation focus, technology specialization, and delivery credentials which combined together lead to transformational partnerships.

Our methodology brings together talent from our global studios, organized into carefully crafted and innovation focused technology guilds and communities in the form of uniquely modeled agile teams called agile PODS. This model, combined with our transformational partnership approach, is what makes Softvision stand out.

One interesting story involves a retail customer. Our enterprise guild crafted an innovation lab for “a future point-of-sale application.” Based on its initial success our mobile and user experience guilds contributed new features which continue improving the solution beyond the specified requirements. Our guilds continuously act as accelerating agents, and our approach helps our partners fundamentally change the way they do business.

What are your “5 Leadership Lessons I Learned From My Experience” and why. (Please share a story or example for each.)

Encourage your team to approach problems by applying new and innovative techniques: Don’t get comfortable solving problems one specific way. Give your team permission to use creative approaches, you might find gold mines. One of my team’s was asked to solve hardware performance issues. Instead of the traditional way (adding more hardware and optimizing servers), they used an innovative BDD (behavior driven development) framework that not only allowed our client to stress test devices in automation lab, but also created an entire new approach for testing.

Build Innovative Organizations: In parallel of building innovative technologies and services, focus on building organizations that are truly diversified and support innovation. For example, Softvision’s unique model of studios, guilds, and communities are a testament of building and constantly improving an organizational model not only internally but with and for our customer and partners.

Celebrate Small Wins: Big wins don’t happen in isolation. They are typically a collection of small, everyday wins. Find opportunities to point out how everyday progress contributes to the overall success. For example, when the team releases a new feature, remind them how it contributes to the strategic goal and send kudos to the team to celebrate their success.

Tackle Bottlenecks with Passion and Vigour: We are not able to do all things well even if we want to. What do we do? We tackle bottlenecks! Improvements in areas that are not bottlenecks don’t impact success, so leave them alone. Ask yourself and your team everyday — is this a bottleneck to achieving success? If not, ignore it.

Don’t Create Noise: One of the biggest mistakes leaders make is to communicate every new idea they have to their team without providing either context or priority. The team is eager to do great work and without thinking, they tend to move the boss’s idea straight up the priority list. Don’t underestimate the ability to create distractions. When making a request or sharing an idea with the team ask yourself: Is it more important than the current projects? Is it urgent and why?

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

It is more of a “business lesson” than a life lesson but here it is. Tom Peters says: “The business of America is business … but good business is the result of kindness, courtesy and sweating the details.”

In my world, Kindness and Courtesy become long and strong partnerships, and Sweating the Details (impeccable and innovative execution) results in profitable business and success. It is a winning formula I’m passionate to work and live within.

To read the full interview, click here.


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