Softvision Acquires Arrow Digital

Acquisition Strengthens Softvision’s Robotic Process Automation and Financial Services Expertise

AUSTIN, TX, JULY 20, 2018 – Softvision LLC, a leader in enhancing the digital consumer experience for top brands, today announced it has acquired Arrow Digital, a West Palm Beach based digital consulting firm. Arrow Digital is an IP-driven, scalable custom software firm delivering business process automation, digital experience and RPA solutions – services poised to enhance Softvision’s expertise in all aspects of customer experience and digital transformation.

The acquisition also strengthens Softvision’s Robotic Process Automation (RPA) expertise and capabilities for the Financial Services industry.  RPA is a burgeoning business process automation technology, based on the idea of software robots and artificial intelligence workers automate well-defined business tasks for superior efficiency. RPA becomes Softvision’s 14th Guild, which are Softvision’s Communities of Talent that collaborate globally and infuse technology and design innovation within each client relationship.  

In addition, Softvision will add West Palm Beach, Florida, Dallas, Texas, L’viv, Ukraine and Ahmedabad, India to Softvision’s growing network of 27 Studios.

“The acquisition of Arrow Digital enables Softvision to strengthen our Cloud and UX Guilds, as well as bring RPA solutions to market faster and better service our North American customers,” said Andres Angelani, CEO, Softvision. “Arrow has a tremendous reputation and an outstanding track record for delivering engaging digital experiences to key vertical markets, and we’re excited to add Arrow and its talent and customers to our growing network.”

Founded in 2005, Arrow Digital has 160 creative technologist that build enterprise custom software, cloud and RPA solutions, and provides UX services for renowned brands such as PwC, Hilton Grand Vacations, Cracker Barrel and many others. 

“Business and digital transformation is a priority for brands and businesses looking to drive value throughout their organizations and their industries,” said Ryan Morgan, Founder and Managing Director, Arrow Digital. “For over 12 years, Arrow Digital has worked diligently to provide clients with superior service and a trusted partner to help them achieve their objectives. We’re thrilled to join Softvision, where we’ll be able to leverage a deeper pool of talent and scale innovation across new industries while continuing to grow.”

About Arrow Digital

Arrow Digital is a boutique digital consulting firm that designs, develops and delivers high-end technology solutions for enterprises that want custom software, increased competitiveness and personal attention. The firm, comprised of 160 creative technologists, builds enterprise custom software, cloud and RPA solutions, and provides UX services for renowned brands such as PwC, Hilton Grand Vacations, Cracker Barrel and many others. Arrow Digital has strong partnerships with UiPath, Automation Anywhere, Blue Prism, Microsoft and Sitecore. A leading innovator in the field of business and digital transformation, Arrow Digital has presented thought leadership at Gartner ITXpo and Forrester’s New Tech & Innovation Forum, among other industry events. For more information, visit

About Softvision

Softvision creates impactful end to end digital products and solutions that connect brands with consumers that result in relevant, memorable and rewarding interactions.  For more than 20 years, we have been transformational partners, working at the intersection of engineering, design and strategy for the world’s leading brands, including Groupon, Goldman Sachs, Macy’s, Mozilla, Neiman Marcus, among others. With over 2,500 product, design and engineering professionals, across a network of 27 studios in 10 countries and 5 continents, Softvision delivers sustainable innovation, agility and an emotional connection that inspires engagement and business transformation. For more information, visit