Often, companies have looked at customers and innovation under the same microscope of data and stats. For a company to build a product based solely on stats though – without a full understanding of why and how people experience and use their products, not only cuts opportunities short, but it leaves innovation on the table and most importantly, closes the door on creating a product that will disrupt the norm and catapult the company ahead of the competition.
Cognizant Softvision CEO, Andres Angelani was recently featured The Enterprisers Project where he shared his expertise for companies looking to embrace a design-thinking methodology in 2020 in an effort to get closer to customers’ wants and needs.
The Enterprisers Project is an online community and publication designed to discuss the evolving role of the CIO and how IT leaders drive business value in a digital world. Ranging from topics on emerging technologies to IT talent, articles featured are written by CIOs, and other IT executives.
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