Design & UX Guild
Design is in our DNA
Design-led companies have consistently outperformed on the S&P 500 by over 200% over the past decade. These companies put the customer experience first, increasing loyalty and engagement in the long-term.
Our UX & Design guild offers some of the world’s most impressive customer journeys, elegantly weaving the physical world with the Web, Mobile, IoT, Augmented and Virtual Reality.
We help envision digital solutions that draw customers in, compelling them to engage in meaningful ways that boost loyalty and retention. By drawing on the power of our entire UX & Design guild, our clients get the power of unlimited innovation, combining customer-centric focus and business results.
Ensure a human centric approach from ground zero.
Design thinking involves the process of questioning the problem, assumptions, and implications. It helps with the observation and development of empathy with the target user across all areas. But most importantly, it redefines obstacles to identify solutions that might not be instantly apparent with our initial level of understanding.
Insights from field research, observation, interviews, testing, etc.
Understanding both the external and internal purpose of our products is paramount. Uncovering the human problem behind the business problem helps to gain insight, search for unspoken truths and shed new lights. The goal is to create human-centered products and services that yield high value to our end-users.
From insights to tactics
Understand where we can make an impact.
We need to identify what makes the business unique and motivating for clients. Ideate the future vision, while showcasing the value for the business and its consumers. Create new ways of seeing the business, a new story or Design outcomes based on all of our findings.
KA: Iterating our way to value Validate with fast prototyping and develop value from day one.
Create the necessary models to make the story available and validate our assumptions. Transforming while performing methodology generates value for the users and the business very fast.
Shape the user experience to instigate user responses and behaviors that fit the purpose of the product.
Visual design aims to shape and improve the user experience through the usability of products and the effects of illustrations, photography, typography, space, layouts, and color.
Eugenio Calamari Joined Cognizant Softvision following six years as Experience Design Director in Europe, Asia and Latin America for Avanade, a joint venture between Microsoft and Accenture. He started out as the leader of teams in Argentina, Slovakia, and Mexico. Eugenio now leads the UX & Design team as the Guild Master creating user-centric design solutions for Cognizant-Softvision’s clients.