Aug 22, 2017 · by Bret Cunningham

Personalization Drives Engaging Loyalty Experience

Softvision partners with Zumiez to design and create mobile and web experience for their loyalty program, Zumiez Stash

Softvision has a deep background working with retailers to build in-store digital experiences that drive personalization and engagement. We partnered with Zumiez to design and create mobile and web experience for their loyalty program, Zumiez Stash.  

A key element to The Stash mobile experience was driving engagement through members everyday interactions with the brand. Zumiez prides itself on being a core part of their customers’ lives and wanted to reward them for the things they do everyday. In addition to designing and developing The Stash app and website, we built our BestFit proximity platform into the experience in order to reward app holders for coming into the store, and for spending time there. The proximity system was integrated with the loyalty platform to deliver this seamless experience and drive the brand interactions. Now, Zumiez Stash members are rewarded for coming into the store, and hanging out in the store. In fact, they’ve implemented location based activations that drive interaction with the brand at sponsored concerts and events.

The BestFit ProxDK engagement platform was built out of our Austin studio and came to Softvision through our acquisition of BestFit Mobile. Check out the video below showing use cases of how the platform can be applied on a store environment to drive engagement, personalization, and ultimately revenue.

Bret Cunningham

Bret Cunningham

SVP of Digital Strategy & Solutions
Bret is responsible for our Global Strategy and Solutions team, runs Marketing and Communications, and leads Softvision’s Innovations and Labs program. As head of Strategy & Solutions, Bret runs our global digital product teams and brings Softvision’s best creative, industry and technical domain leaders together to define and implement solutions for our clients. As Brand Ambassador and head of Marketing and Communications, Bret oversees go-to-market strategy, demand generation, and the Softvision brand. He leads our Labs team, where we partner with clients to infuse innovation into their business, and implement rapid prototype programs that deliver and test ideas with velocity.
Bret Cunningham

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