How One Retail Chain Delivered a Better User Experience

Delivering a Better User Experience: How Softvision Led One Retail Chain through a Successful Digital Transformation

Founded in 1915 in Florida, this retail corporation has over 500 department stores today, including three chains and an online store.


  • Over 75 Department Stores and 450 Outlet stores in the US
  • Over a billion dollars in sales annually

The retail corporation was looking to modernize their legacy (AS400) backend supply chain application that serves their eCommerce site. They also wanted to find solutions for eCommerce, mobile strategy, and infrastructure.

Softvision became an integral part of the company’s IT team to provide solutions for legacy application modernization, eCommerce, mobile strategy, and infrastructure. The Softvision team delivered significant legacy modernization projects, coming in 25% under budget. Softvision also integrated the store’s eCommerce site with their kiosk site, Amazon, and other marketplaces.

Softvision Guilds:
Softvision’s practice areas, called Guilds, pull the right experts to build high-performing teams for our partners. Those agile delivery teams, or Pods, work as cross-functional teams to “Transform while they Perform.” Each Guild is a world-class community of expert talent in an area of expertise. For this partnership, the following Guilds led the delivery success:

Softvision’s integration of the store’s eCommerce site allowed for better data management and customer ordering services. Softvision is continuously improving their eCommerce site for a better user experience. 

The Softvision team has become a key part of the chains’ digital transformation journey by providing a roadmap and mobile application blueprint services. Today, Softvision is recognized as a thought leader at the retail corporation in the areas of eCommerce and mobile.

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