Atlanta is emerging as a Digital Transformation and Technology powerhouse. A key conduit to Atlanta’s success lies in public-private partnerships between the business community and The City of Atlanta. Additionally, dedicated Technology and Entrepreneurship organizations such as Atlanta Tech Village, UrbanGeekz, Tech Square Labs and Invest Atlanta advocate that Atlanta is thriving and open for business.
10 years after relocating to Atlanta from England, I continue to be amazed at Atlanta’s rise to a Digital Transformation and Technology powerhouse.
If you’re familiar with Atlanta’s history, this journey isn’t surprising. From its founding as Terminus in 1837 as a rail hub to the Midwest United States, being the gateway to the new south post Civil War reconstruction, birthing the Civil Rights Movement, being branded “The City too Busy To Hate,” hosting the 1996 Olympics and being home to the world’s busiest and most efficient airport, innovation is in Atlanta’s DNA.
Boasting the third largest concentration of Fortune 500 companies in The United States and Georgia – named the “Best State for Business” for four consecutive years – has actively promoted the region’s viability as a place to grow and build a business. This has attributed to Atlanta’s recent nod by Forbes as one of the “5 U.S. Cities Poised To Become Tomorrow’s Tech Meccas.” (Supernova South, Sept., 2017.)
A key conduit to Atlanta’s success lies in public-private partnerships between the business community and The City of Atlanta. Additionally, dedicated Technology and Entrepreneurship organizations such as Atlanta Tech Village, UrbanGeekz, Tech Square Labs and Invest Atlanta advocate that Atlanta is thriving and open for business.
In the last few years, several companies including GE, Anthem, NCR and Honeywell have planted new tech centers in Atlanta, bringing with them thousands of high-paying jobs. Many have clustered in Midtown near Georgia Tech, to tap into the research university’s faculty and student talent ( AJC, Oct., 2018.)
So what makes Atlanta so appealing to Tech companies? Innovation Leader highlighted their top 5:
- A strong talent pool in technology, design, and engineering.
- Competitive cost of living — especially relative to Boston, New York, and San Francisco, where many Global 1000 companies initially look to situate R&D outposts or innovation labs.
- Consistent promotion by Georgia Tech of the Tech Square development on the edge of campus. (Georgia Tech is also continuing to expand this development.)
- State economic development support from the Georgia Department of Economic Development and its Centers for Innovation initiative.
- An increasingly vibrant startup scene, with a TechStars accelerator (supported by Cox Enterprises), Bridge Community (founded by Coca-Cola), the incubator ATDC, and fast-growing tech companies like Mailchimp, Kabbage, and FullStory.
As pointed out by Scott Kirsner, of Innovation Leader, “Atlanta is winning and will continue to win by positioning itself as the innovation/R&D alternative to Silicon Valley, Boston, and New York.”
Cognizant Softivion sees Atlanta as a key growth market. In fact, two of our strategic retail customers have a significant footprint in Atlanta – Genuine Parts Company( GPC) and Macy’s Technology. Combined, Cognizant Softivion has enjoyed more than 20 years of collaboration with both organizations. Our partnership has helped GPC and Macy’s reduce their costs, improve customer experience and increase sales.
Our commitment to providing game-changing digital experiences to some of the world’s largest brands makes Atlanta the ideal place for the next wave of Cognizant Softivion’s expansion. We’re excited to be part of this thriving, community of dreamers, makers, and innovators.
Latest posts by Denise Reese
- Atlanta, Technology Powerhouse of The South - December 5, 2018