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Author: Bret Cunningham

Bret
Cunningham

SVP, Digital Consulting
at Softvision

As SVP of Digital Consulting, Bret works with Retailers, Brands, and Enterprises to define and deliver eCommerce and digital products that deliver results. Bret comes to Softvision through acquisition of a company in Austin, BestFit Mobile, where he was Founder and President. Since inception, BestFit has worked with top retailers to shift their marketing strategy to digital solutions that enable personal one-to-one engagement with their customers and deliver Enterprise tools to drive their business forward. Bret has an Economics degree from Wake Forest University and an MBA from the University of Texas at Austin, and enjoys outdoor activities like Snowboarding, Water Sports, and Triathlon.

Thought leadership from Bret

16
Apr

Check out Softvision’s first Whiteboard Wednesday presented by our SVP of Digital Consulting, Bret Cunningham. Learn how Softvision leveraged old world devices and enabled IoT-like interactions to solve a common struggle retailers have today to modernize in-store checkout and engagement.

Bret Cunningham

Bret Cunningham

SVP of Digital Strategy & Solutions
Bret is responsible for our Global Strategy and Solutions team, runs Marketing and Communications, and leads Softvision’s Innovations and Labs program. As head of Strategy & Solutions, Bret runs our global digital product teams and brings Softvision’s best creative, industry and technical domain leaders together to define and implement solutions for our clients. As Brand Ambassador and head of Marketing and Communications, Bret oversees go-to-market strategy, demand generation, and the Softvision brand. He leads our Labs team, where we partner with clients to infuse innovation into their business, and implement rapid prototype programs that deliver and test ideas with velocity.
Bret Cunningham

Latest posts by Bret Cunningham

RetailInternet of thingsVideoIoT
20
Feb

In the face of growing ecommerce and home delivery options, retailers are working quickly to modernize their fulfillment systems, and taking advantage of physical stores to be a key part of getting a product to customers in ways that never existed in the past. Connecting…

Bret Cunningham

Bret Cunningham

SVP of Digital Strategy & Solutions
Bret is responsible for our Global Strategy and Solutions team, runs Marketing and Communications, and leads Softvision’s Innovations and Labs program. As head of Strategy & Solutions, Bret runs our global digital product teams and brings Softvision’s best creative, industry and technical domain leaders together to define and implement solutions for our clients. As Brand Ambassador and head of Marketing and Communications, Bret oversees go-to-market strategy, demand generation, and the Softvision brand. He leads our Labs team, where we partner with clients to infuse innovation into their business, and implement rapid prototype programs that deliver and test ideas with velocity.
Bret Cunningham

Latest posts by Bret Cunningham

RetailSoftware & Technology
20
Dec

Ever been in the Fitting Room of a Store only to realize you need a different size or color?  Me Too.  If you poked your head out the door and didn’t see anyone, did you just leave the store?  If my wife wasn’t in earshot,…

Bret Cunningham

Bret Cunningham

SVP of Digital Strategy & Solutions
Bret is responsible for our Global Strategy and Solutions team, runs Marketing and Communications, and leads Softvision’s Innovations and Labs program. As head of Strategy & Solutions, Bret runs our global digital product teams and brings Softvision’s best creative, industry and technical domain leaders together to define and implement solutions for our clients. As Brand Ambassador and head of Marketing and Communications, Bret oversees go-to-market strategy, demand generation, and the Softvision brand. He leads our Labs team, where we partner with clients to infuse innovation into their business, and implement rapid prototype programs that deliver and test ideas with velocity.
Bret Cunningham

Latest posts by Bret Cunningham

RetailSoftware & TechnologyAI & Machine LearningVideo
17
Nov

In Part 1 of this 2 Part series, I focused on delivering a Personalized experience for shoppers in the store through elegant digital experiences for the shopper, and tools in the hands of Associates. Another element of the Internet of Things is enabling different devices…

Bret Cunningham

Bret Cunningham

SVP of Digital Strategy & Solutions
Bret is responsible for our Global Strategy and Solutions team, runs Marketing and Communications, and leads Softvision’s Innovations and Labs program. As head of Strategy & Solutions, Bret runs our global digital product teams and brings Softvision’s best creative, industry and technical domain leaders together to define and implement solutions for our clients. As Brand Ambassador and head of Marketing and Communications, Bret oversees go-to-market strategy, demand generation, and the Softvision brand. He leads our Labs team, where we partner with clients to infuse innovation into their business, and implement rapid prototype programs that deliver and test ideas with velocity.
Bret Cunningham

Latest posts by Bret Cunningham

RetailSoftware & TechnologyInternet of thingsMobile
20
Oct

The current retail climate is frankly brutal, and how a company deals with technology can enable differentiation and success. Retail customers want to engage on their terms and expect to do so through elegant digital experiences. This requires a Transformation in how retailers engage their customers both…

Bret Cunningham

Bret Cunningham

SVP of Digital Strategy & Solutions
Bret is responsible for our Global Strategy and Solutions team, runs Marketing and Communications, and leads Softvision’s Innovations and Labs program. As head of Strategy & Solutions, Bret runs our global digital product teams and brings Softvision’s best creative, industry and technical domain leaders together to define and implement solutions for our clients. As Brand Ambassador and head of Marketing and Communications, Bret oversees go-to-market strategy, demand generation, and the Softvision brand. He leads our Labs team, where we partner with clients to infuse innovation into their business, and implement rapid prototype programs that deliver and test ideas with velocity.
Bret Cunningham

Latest posts by Bret Cunningham

RetailInternet of things
18
Sep

Internet of Things has become a hot topic in today’s “digital” world.  In a physical store, it can take on many forms. Examples include wireless peripherals, scanners, and printers that enable Associates to do their jobs without being tethered to a traditional Point of Sale…

Bret Cunningham

Bret Cunningham

SVP of Digital Strategy & Solutions
Bret is responsible for our Global Strategy and Solutions team, runs Marketing and Communications, and leads Softvision’s Innovations and Labs program. As head of Strategy & Solutions, Bret runs our global digital product teams and brings Softvision’s best creative, industry and technical domain leaders together to define and implement solutions for our clients. As Brand Ambassador and head of Marketing and Communications, Bret oversees go-to-market strategy, demand generation, and the Softvision brand. He leads our Labs team, where we partner with clients to infuse innovation into their business, and implement rapid prototype programs that deliver and test ideas with velocity.
Bret Cunningham

Latest posts by Bret Cunningham

RetailInternet of things
15
Sep

At Softvision, we see a Disruption in the market where large Ad Agencies play.   Brands are shifting away from broad traditional advertising. Millennials align with influencer marketing that is created and leveraged knowing the customer intimately, and understanding particular needs and wishes at a…

Bret Cunningham

Bret Cunningham

SVP of Digital Strategy & Solutions
Bret is responsible for our Global Strategy and Solutions team, runs Marketing and Communications, and leads Softvision’s Innovations and Labs program. As head of Strategy & Solutions, Bret runs our global digital product teams and brings Softvision’s best creative, industry and technical domain leaders together to define and implement solutions for our clients. As Brand Ambassador and head of Marketing and Communications, Bret oversees go-to-market strategy, demand generation, and the Softvision brand. He leads our Labs team, where we partner with clients to infuse innovation into their business, and implement rapid prototype programs that deliver and test ideas with velocity.
Bret Cunningham

Latest posts by Bret Cunningham

Agile transformationDesign thinking
22
Aug

Softvision has a deep background working with retailers to build in-store digital experiences that drive personalization and engagement. We partnered with Zumiez to design and create mobile and web experience for their loyalty program, Zumiez Stash.   A key element to The Stash mobile experience…

Bret Cunningham

Bret Cunningham

SVP of Digital Strategy & Solutions
Bret is responsible for our Global Strategy and Solutions team, runs Marketing and Communications, and leads Softvision’s Innovations and Labs program. As head of Strategy & Solutions, Bret runs our global digital product teams and brings Softvision’s best creative, industry and technical domain leaders together to define and implement solutions for our clients. As Brand Ambassador and head of Marketing and Communications, Bret oversees go-to-market strategy, demand generation, and the Softvision brand. He leads our Labs team, where we partner with clients to infuse innovation into their business, and implement rapid prototype programs that deliver and test ideas with velocity.
Bret Cunningham

Latest posts by Bret Cunningham

RetailInternet of thingsEnterprise softwareMobile