To be customer-centric, companies must be agile, first. Legacy development methods meant spending months or years coding to a spec and hoping it met customer needs. Enterprises who are still doing this cannot possibly respond to changing consumer demands fast enough to remain competitive. These companies must transform or face extinction. Those who can apply agile methodology across not only software development, but their entire organization, become truly disruptive, redefining markets while others fall behind.
We have shepherded companies like AT&T, Groupon, Mozilla and Snap-On Tools through agile transformations, speeding their ability to iterate and respond to continuously evolving customer demands. Our pod/guild system means they leverage the collective wisdom of the entire guild, providing much more value than any one individual could give.